Roxana Plaza: An Attractive Residential and Investment Opportunity at the Gateway of Binh Duong
Roxana Plaza apartment project, located in a strategic position in Thuan An Town, Binh Duong Province, has attracted significant attention from the Southern real estate market. With its impressive scale, modern design, and competitive pricing, Roxana Plaza is not only an ideal place to live but also a highly potential investment opportunity in this rapidly developing area. This article provides a detailed and comprehensive overview of the Roxana Plaza project.

Overview of Roxana Plaza Project
Roxana Plaza is a mixed-use complex of apartments, offices, and commercial spaces developed by Naviland Joint Stock Company. The project stands out with its large scale, modern architecture, and green living environment close to nature. The commercial name Roxana Plaza was created by the distributor, while the original name approved by the Binh Duong Provincial People's Committee was Contenment Plaza Commercial Service Residential Area.
Construction and Development Scale
The project is built on a total land area of 7,802.3 m², with a construction area of 4,310.16 m². The development includes one mixed-use apartment complex consisting of 2 towers (Tower A and B) and a separate office tower, all rising 28 stories high.
The apartment complex is clearly divided to optimize amenities and living space:
- Floors 1 and 2: Commercial shophouse area.
- Floors 3 and 4: Parking area.
- Floor 5: Service, amenity area, and a portion of apartments.
- Floors 6 to 28: Residential apartments.
The project offers a total of 1,174 apartments, serving an estimated population of approximately 2,488 residents, meeting the housing demand of those seeking a quality lifestyle in Binh Duong. With three sides overlooking rivers and green parks, Roxana Plaza residents can enjoy fresh air and a nature-oriented living environment.

Prime Location of Roxana Plaza
Roxana Plaza apartments are located at No. 9/14, Dong Quarter, Vinh Phu Ward, Thuan An Town, Binh Duong Province. This is considered a strategic gateway location within a dynamic and rapidly developing urban area north of Ho Chi Minh City.
Situated on a major transportation route, Roxana Plaza benefits from outstanding connectivity. Residents can easily travel to surrounding areas and the center of Ho Chi Minh City. Thuan An is currently one of the fastest-growing urban areas in Binh Duong, bringing continuous improvements in infrastructure and surrounding services.
Regional Connectivity
Thanks to its favorable location, Roxana Plaza residents enjoy access to modern amenities within the area and nearby regions. Traveling to important destinations is quick and convenient:
- Major shopping centers such as AEON Mall, Lotte Mart, Co.op Mart Tam Binh, Vincom Center, and Metro Hypermarket.
- Reputable healthcare facilities including Becamex International Hospital and Hanh Phuc International Hospital.
- Entertainment destinations such as CGV Cinema and Dinh Ky Green Tourist Area.
- A comprehensive educational system from kindergarten to university level.

Developer Information and Legal Status
Developer: Naviland Joint Stock Company
The current developer of the project is Naviland Joint Stock Company. However, the project's legal history is associated with Tuong Phong Construction Service Trading Real Estate Investment Co., Ltd. In 2010, Tuong Phong was approved by the Binh Duong Provincial People's Committee to develop the Contenment Plaza Commercial Service Residential Area project with a height of 28 floors.
In 2017, Naviland acquired the project. After the transfer, Naviland adjusted the design to better suit market demand and customer preferences. Naviland is also known as the developer of other notable projects such as Avla Plaza.
Legal Status
Legally, Naviland inherited the project's existing legal framework. To complete the procedures, Naviland settled Tuong Phong's outstanding debts to regain the land-use rights that had been mortgaged to SeaBank since 2010. From 2017 onward, Naviland completed all investment procedures in accordance with legal regulations under the supervision of departments of the Binh Duong Provincial People's Committee, ensuring transparency and legality for the project.

Apartment Design and Internal Amenities
Apartment Design
Roxana Plaza apartments feature flexible layouts designed to meet diverse customer needs. Units range from 56 m² to 88 m² and include 2 to 3 bedrooms.
A key design advantage is the optimization of living space through square-shaped layouts that maximize natural sunlight and ventilation. This creates a bright, airy living environment while helping reduce energy consumption.
Modern Internal Amenities
As a mixed-use complex, Roxana Plaza provides essential on-site amenities to support residents' daily lifestyles. Key amenities include:
- Parking area: Spacious parking facilities on Floors 3 and 4.
- Security system: 24/7 security services.
- Air-conditioning system.
- Emergency exits for safety in urgent situations.
- Fire protection system meeting required standards.
- Community activity room for resident gatherings and events.
- Professional reception services.
- Modern elevator system.

Selling Price and Handover Policy
Attractive Price Range
Roxana Plaza is considered an affordable option for homebuyers seeking a residence in Binh Duong. The announced selling price is approximately 23.57 million VND/m². At this price level, many apartments were valued at under VND 1 billion (depending on unit size), enhancing affordability and accessibility for first-time buyers.
This pricing reflects strong value considering the gateway location, project scale, and available amenities.
Launch and Handover Timeline
The official launch event for Roxana Plaza was held on April 7, 2019, at Luxury Palace Restaurant in Go Vap, Ho Chi Minh City, attracting numerous customers and company representatives.
According to the original contract, handover was expected by the end of 2020. However, due to the impact of the Covid-19 pandemic, Naviland announced a revised handover schedule on May 20, 2021. The new handover period was adjusted to between August 2021 and March 2022. The delay was explained as a result of the pandemic's unforeseen impact.

Investment Potential Assessment
Roxana Plaza is located at a strategic transportation gateway directly connecting Binh Duong and Ho Chi Minh City, offering significant advantages in accessibility and surrounding amenities. With Thuan An's rapid urban development and continuous population growth, housing demand in the area remains strong.
With 1,174 apartments and competitive pricing compared to similar projects in Ho Chi Minh City, Roxana Plaza is an optimal choice for buyers with moderate budgets who still seek a quality living environment near the city center. The presence of a separate 28-story office tower further enhances commercial value and rental potential.
Roxana Plaza is a testament to the strong development of the Binh Duong real estate market. With legal procedures completed by Naviland and well-planned internal amenities, Roxana Plaza stands out as a promising project capable of delivering both comfortable living and stable investment returns.