Detailed Review of Happyland Long An: An International-Class Entertainment and Resort Complex at the Gateway to the Mekong Delta
The Khang Thong Entertainment Complex project, also known as Happyland, is a large-scale resort and entertainment mega-project in Long An Province, Vietnam, with an investment of nearly 2 billion USD. Happyland is expected to become the largest amusement and entertainment complex in Southeast Asia, meeting the growing demand for recreation, tourism, and entertainment from both domestic and international visitors, while also contributing to the strong development of Vietnam’s tourism industry.
With its massive scale and diverse components, Happyland is not just a theme park but a multifunctional complex including a theme park, urban area, commercial center, 7-star hotel, and various cultural facilities. It is considered a key project in the entertainment and resort industry, creating an important tourism highlight for Southern Vietnam.
Overview of Happyland Project
Happyland is developed by Phu An Construction Investment and Infrastructure Development JSC. The project is located on Thanh Duc Road, Thanh Duc Commune, Ben Luc District, Long An Province, with a prime riverside location along the Vam Co Dong River. In addition to being an entertainment complex, the project also includes an adjacent residential urban area, forming a complete living community.
Basic project information:
- Project name: Khang Thong Entertainment Complex (Happyland)
- Investor: Phu An Construction Investment and Infrastructure Development JSC
- Province/City: Long An
- Address: Thanh Duc Road, Thanh Duc Commune, Ben Luc, Long An
- Latitude: 10,64352512
- Longitude: 106,46138
- Price range (real estate): 13.12 - 20.58 million VND/m²
Prime Location Advantage and Infrastructure Connectivity
Happyland’s geographical location is considered “prime” thanks to both connectivity and natural landscape advantages. The project lies along the Vam Co Dong River, with a rare natural feature of a 3.7 km riverside frontage, creating a spacious and refreshing environment for the entire complex.
In terms of transportation, the project is close to major expressways and National Highway 1A, ensuring convenient travel. From Ho Chi Minh City center, visitors can reach Happyland in about 20 minutes via expressway or National Highway 1A. In the future, the expressway network will connect directly to Long Thanh International Airport, and the project is only about 30 km from the Cambodia border, enhancing international accessibility and regional economic development.
Location description: Happyland is located along the Vam Co Dong River in Ben Luc District, Long An Province, about 20 minutes from Ho Chi Minh City.
Massive Development Scale and Multi-Functional Planning
Happyland is developed in two main phases with an extremely large total area, reflecting its ambition to become a leading entertainment hub in the region. The project is designed as a multifunctional complex serving diverse visitor needs.
Phase 1 Scale (338 ha)
Phase 1 covers 338 hectares along the Vam Co Dong River and is divided into an entertainment zone and an urban zone:
- Entertainment Park Zone (over 266 ha): The heart of Happyland, including restaurants, 3–5 star hotels, amusement areas, and traditional markets. This area is designed to welcome around 14 million visitors per year.
- Independent Urban Area (172 ha): Located outside the theme park, this residential area (Freedom Square) offers diverse housing types including villas, townhouses, and apartments.
The first highlighted component is the Happyland Theme Park with nearly 100 hectares, featuring 40 modern attractions in Southeast Asia.
Phase 2 Expansion
Phase 2 expands an additional 350 hectares, further elevating the complex into a regional-scale integrated destination with a complete service ecosystem.
Blending Tradition and Modernity
Happyland stands out as a complex combining traditional Vietnamese cultural elements with modern features inspired by world-famous amusement parks such as Disneyland and Universal Studios. The complex integrates entertainment, shopping, dining, accommodation, conferences, and media production.
Premium Entertainment Experiences
The Happyland theme park offers unique experiences such as visiting the insect village, exploring the ancient world, drifting on a deserted island ship, and traveling into the galaxy aboard a spaceship. Water parks, nightclubs, and indoor/outdoor stages are also included.
Distinct Cultural Highlights
Happyland places strong emphasis on Vietnamese cultural heritage. Museums and cultural spaces showcase traditional Vietnamese features such as folk songs, “ao mo ba mo bay” costumes from Bac Ninh, and Mekong Delta floating markets. Visitors can also explore miniature replicas of landmarks from 30 countries worldwide.
International Film Studio
The film studio is a special feature appearing for the first time in Vietnam. Besides serving as a production site for films, music shows, and television programs, it also showcases impressive cinematic sets and is considered a unique park within the overall planning of Happyland.
7-Star Luxury Utility System
To ensure a complete visitor experience, Happyland invests in high-end service facilities:
- Happyland 7-star hotel: Vietnam’s first 7-star hotel with 1,000 rooms offering luxury accommodation services.
- Commercial center: Planned with 22,000 retail items across multiple industries.
- Diverse cuisine: Restaurants offering rich menus in an open, nature-friendly environment.
- Convention and exhibition center: Dedicated area for conferences, seminars, and major events.
Real Estate Investment Potential in Adjacent Urban Area
The Freedom Square urban area (172 ha) is an ideal residential option. It is independently planned with diverse housing types:
- Villas
- Townhouses
- Apartments
With a price range of 13.12 – 20.58 million VND/m², real estate in Happyland offers both residential value and strong investment potential, supported by its strategic location near Ho Chi Minh City and the Mekong Delta.
Economic and Social Impact
Happyland is expected to attract around 14 million visitors annually, boosting related industries such as aviation, hospitality, food services, arts, crafts, and traditional villages. The project will create over 10,000 jobs, contributing significantly to local budget revenue and socio-economic development in Long An and Southern Vietnam.
With its scale and international standards, Happyland is positioned as a landmark project and a promising investment opportunity in Long An’s real estate market.
