AB Central Square: A 5-Star Resort Icon in the Heart of Nha Trang
Nha Trang, a beautiful coastal city, has always been one of the most attractive destinations on Vietnam’s tourism map. And right at the most prime location of this city, a high-end resort real estate project has emerged, becoming a new symbol of luxury and sophistication: AB Central Square Condotel. Developed by AB Investment JSC according to international 5-star standards, this project is not only a mixed-use commercial and service complex but also offers 484 luxury condotel units, providing both investment opportunities and limitless lifestyle experiences.
Located at 44 Tran Phu Street, AB Central Square offers direct views of the stunning Nha Trang beach, where golden sunshine, white sand, and turquoise sea blend harmoniously. With this diamond location, AB Central Square has affirmed its outstanding value and sustainable profitability in the resort real estate market.

Overview of AB Central Square Project
AB Central Square Nha Trang Condotel is a harmonious combination of a modern commercial center and a comfortable resort space, creating a multifunctional and attractive destination. The project is meticulously designed, optimizing every sea-facing view, ensuring each apartment is an ideal space to enjoy natural beauty.
Basic information
- Project name: AB Central Square Nha Trang Condotel
- Developer: A&B Development Corp
- Address: 44 Tran Phu Street, Loc Tho Ward, Nha Trang City, Khanh Hoa Province.
- Coordinates: Latitude 12.24077034; Longitude 109.195076
- Scale: 1 tower, 36 floors
- Total units: 484 units (22 units per floor)
- Structure: 9 commercial-service floors, 22 condotel/hotel floors, and 1 basement.
- Start of construction: 2016
- Expected handover: Q4/2018
- Estimated price: 55.16 – 55.16 million VND/m²
The project demonstrates the commitment to quality and class of A&B Development Corp, a reputable developer in luxury resort real estate development.
Prime Diamond Location
The most important factor that defines the value of AB Central Square is its irreplaceable location. Situated at 44 Tran Phu Street, the most beautiful and vibrant coastal road in Nha Trang, the project is considered the heart of the city. This is not only a key transport hub but also a center of cultural, entertainment, and tourism activities.

AB Central Square benefits from a rare advantage of being bordered by three major roads: Le Thanh Ton, Hung Vuong, and especially Tran Phu. This location not only ensures convenient transportation connectivity but also provides panoramic and stunning views. The project is located right in the central square of Tran Phu Street, opposite Tram Huong Tower – the cultural symbol of Nha Trang.
Location advantages
The geographical boundaries of AB Central Square are as follows:
- Northwest: Adjacent to Khanh Hoa VNPT and Le Thanh Ton Street.
- Northeast: Facing Tran Phu Street and directly overlooking Nha Trang beach.
- Southeast: Adjacent to restaurant and service areas.
- Southwest: Adjacent to Hung Vuong Street.
Thanks to this prime location, residents and guests at AB Central Square can easily access key areas of the city, from famous tourist attractions and bustling shopping centers to high-quality healthcare and education services. The direct sea view not only enhances aesthetic value but also provides a perfect resort experience for even the most demanding customers.
Overall Vision and Luxury Architecture
AB Central Square Condotel is built as a 36-story tower, one of the tallest landmarks in the area, standing out on the Nha Trang skyline. The architecture is modern and elegant, maximizing open space and natural light. With 9 floors dedicated to commercial services, the project creates a vibrant shopping and entertainment hub within the complex, serving both residents and tourists.

Out of 36 floors, 22 floors are dedicated to the hotel and condotel segment, consisting of 484 resort apartments. The clear separation between commercial and residential areas ensures privacy and high-quality services. Each floor has 22 units, optimally designed so that most apartments enjoy sea views, fresh air, and natural sunlight.
The design of AB Central Square not only focuses on luxury appearance but also emphasizes user experience. From elegant lobbies and high-speed elevators to spacious corridors, every detail is carefully crafted to meet 5-star international standards.

Premium 5-Star Amenities System
AB Central Square is positioned as a place to begin a luxurious lifestyle. The developer has equipped a complete and modern internal amenity system to provide a full resort experience for residents and guests. All amenities are designed to serve relaxation, entertainment, and high-end dining needs.
Key amenities
- Skybar on the rooftop: A signature highlight of the project. Guests can enjoy premium drinks while admiring the panoramic view of Nha Trang Bay – one of the most beautiful bays in Vietnam. The Skybar is expected to become a must-visit check-in and entertainment destination.
- Commercial center: 9 floors of diverse retail, entertainment, and service facilities to meet all premium consumer needs.
- Luxury gym: Equipped with modern machines, providing an international-standard fitness space.
- Elegant spa area: Designed for ultimate relaxation and energy recovery.
- High-end restaurants: Offering refined cuisine experiences with stunning beach views.
The integration of 5-star amenities within the building creates a closed, convenient lifestyle where all needs are met within steps. This not only enhances quality of life but also increases rental appeal and ensures stable investment returns.

Promising Investment Opportunity
With a selling price of approximately 55.16 million VND/m², AB Central Square is considered an attractive investment in the luxury resort real estate segment in Nha Trang. Owning a condotel here means owning an asset with sustainable growth potential thanks to its prime location and 5-star service quality.
AB Central Square Condotel is not only an excellent resort destination but also an effective income-generating investment channel. Nha Trang is a rapidly growing tourism market with continuously increasing domestic and international visitor numbers. Professional operation management helps maximize occupancy rates and generate strong rental returns for owners.
In summary, AB Central Square brings together all essential factors of a leading investment and resort product: prime location, luxury design, complete amenities, and high profitability potential. It is the ideal choice for smart investors seeking ownership of a piece of paradise in Nha Trang.
Conclusion
AB Central Square is not just a real estate project but a statement of lifestyle. As a 5-star mixed-use commercial and resort complex, it promises exceptional experiences and flawless services for both guests and owners. From its central location and direct sea views to its luxurious amenities, every detail is designed to honor sophistication and comfort. The project has been completed and put into operation (expected handover Q4/2018), ready to welcome residents and investors seeking valuable assets on the historic Tran Phu Street.
The perfect combination of tourism and commercial services makes AB Central Square a standout highlight in Khanh Hoa, reinforcing its position as one of the most successful condotel projects in Nha Trang.